Most media texts target a range of different audiences.’ How true is this for your chosen texts?
After the 2008 NME Award nominations, Caroline Sullivan of //The Guardian// criticised the magazine's lack of diversity, saying: "NME bands" fall within very narrow parameters. In the 80s, the paper prided itself on its coverage of hip hop, R&B and the emerging dance scene which it took seriously and featured prominently - alongside the usual Peel-endorsed indie fare. Now, though, its range of approved bands has dramatically shrunk to a strand embodied by the [Arctic] Monkeys, Babyshambles and Muse - bands who you don't need specialist knowledge to write about and who are just "indie" enough to make readers feel they're part of a club. Like everything else in publishing, this particular direction must be in response to reader demand, but it doesn't half make for a self-limiting magazine.”
The increased success of specialist hip hop or dance titles meant that NME may have felt they had a better chance if they had a more targeted approach and catered to the dominant musical taste of the core readership.
Welcome to Your New Wiki!
Getting Started
Click on the edit button above to put your own content on this page.
To invite new members, click on Manage Wiki and Invite People.
To change your wiki's colors or theme, click on Manage Wiki and Look and Feel.
To set who can view and edit your wiki, click on Manage Wiki and Permissions.
Need Help?
Click on the help link above to learn more about how to use your wiki.
After the 2008 NME Award nominations, Caroline Sullivan of //The Guardian// criticised the magazine's lack of diversity, saying:
"NME bands" fall within very narrow parameters. In the 80s, the paper prided itself on its coverage of hip hop, R&B and the emerging dance scene which it took seriously and featured prominently - alongside the usual Peel-endorsed indie fare. Now, though, its range of approved bands has dramatically shrunk to a strand embodied by the [Arctic] Monkeys, Babyshambles and Muse - bands who you don't need specialist knowledge to write about and who are just "indie" enough to make readers feel they're part of a club. Like everything else in publishing, this particular direction must be in response to reader demand, but it doesn't half make for a self-limiting magazine.”
The increased success of specialist hip hop or dance titles meant that NME may have felt they had a better chance if they had a more targeted approach and catered to the dominant musical taste of the core readership.
Welcome to Your New Wiki!
Getting Started
Need Help?